Orders, roast planning, and invoicing on one system that runs the week itself.
Orders scattered across email, text, and a clunky form. Wholesale invoicing was manual, and the roast schedule lived in one person's head.
Every new account made the week harder to run, not easier.
Bring every order channel into a single intake, and let the roast plan and the invoices fall out of the same data instead of being rebuilt by hand each week.
A single operating system on Airtable with automated order intake, roast planning, and invoicing, with agents handling routine follow-up and reconciliation.
Wholesale customers order through one pathway; the roaster sees one schedule; the books reconcile themselves.
Wholesale customers order through one pathway; the roaster sees one schedule; the books reconcile themselves. Agents handle the routine follow-up so the team stays on roasting, not admin.
Illustrative targets for a business at this scale: around 70 percent less time on order admin, and a wholesale book that doubles without new hires.
Illustrative targets for a roastery running retail and wholesale side by side: admin time on orders drops sharply while the wholesale book grows without adding headcount.
Results
Illustrative targets for a roastery at this scale: around 70 percent less time on order admin and a wholesale book that doubles without new hires, all on one system from order to invoice.
