From buried information and manual tracking to one connected registration system across eight regions.
The website was not converting visitors into registrations. Festival information was buried, the sign-up process created friction, and once teams registered, everything (capacity, follow-up, team details) was managed manually.
The events were growing, but the systems behind them were not keeping up.
A redesigned Squarespace site with custom features that showcase each festival and create clear registration pathways. A multi-step form walks clubs through sign-up in minutes, broken into four simple stages: Festival, Team, Contacts, Confirm.
Every registration flows straight into Airtable, where it becomes the spine of the operation: lead management, follow-up, and live event capacity tracking across all eight locations.
Organisers see who is registered and how full each festival is in real time, instead of stitching it together from inboxes and spreadsheets.
Live event capacity tracking across all eight regional festivals. Organisers see who is registered and how full each festival is without opening a spreadsheet.
The multi-step form guides teams through registration in under three minutes. Clubs pick their festival, enter team and contact details, and confirm without fighting the site.
From buried information and manual tracking to a connected registration system across eight regional festivals. Capacity, leads, and follow-up are all managed from one Airtable system.
Results
Eight regional festivals on one connected system, with teams through registration in under three minutes and capacity visible in real time.
