Eight ways in.One system underneath.
AI agents, CRM, marketing, websites and operations, built as one system around how your business works. Based in Ōtautahi Christchurch, working with businesses anywhere.
Every business runs on a stack of apps that don’t talk to each other. Our job is to wire them into one system, built around how you work.
Most engagements start with one and grow into the rest.
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built to last.Design and build across Waitaha Canterbury.
Work that runs while you don’t.
The busywork between your apps, done by software: data entry, follow-ups, approvals, reporting. AI automation that runs quietly in the background and asks for a human only when it should.
Agents built around your team.
Agents that do a whole job, not a step: they read the inbox, answer the obvious, draft the rest, and hand over the judgement calls. Voice, chat and back-office, always with a human in the loop.
Sales that follow through.
Contacts, pipeline, jobs and follow-ups in one CRM system designed around how you sell, then kept current by automation instead of admin. Deep enough that it has a page of its own.
Your customer journey, mapped.
Campaigns and the machinery behind them: email marketing, advertising, SEO and content creation, wired up so every lead is captured and followed up. Delivered with our media team at Meteorite Hunters.
Your business, on one screen.
Your tools, numbers and processes in one operating system: dashboards that answer the Monday questions, SOPs that live where the work happens, and one source of truth instead of five.
Every tool, in sync.
The wiring layer: Xero integration for quotes and invoices, Airtable as the backbone, and every tool with an API talking to the rest. No re-keying, no version drift.
Customers, served instantly.
Websites built as the front door of the system behind them: fast frontends, custom CMS builds you can edit without fear, and forms that turn visitors into followed-up leads.
Yours to run, without us.
Hands-on sessions that leave your team running the system without us: how the data fits together, how the automations work, and how to set up and extend AI agents on your own tools and machines. The capability stays in the business after we step back.
Built on tools you already run
If it has an API, we can almost always wire it in. Every account stays in your name.
The work tells it best.
FushA full table-service restaurant in Ōtautahi Christchurch that wanted to grow without growth eating its own margin.
- Fush: Restaurant growth funnel
A full table-service restaurant in Ōtautahi Christchurch that wanted to grow without growth eating its own margin.
20x Online ordering growth, 2020 to 2022. 8x Return on ad spend. $18 Marginal profit per new customer.
- One Life Club: Operations rebuild · 4 projects
A private community of more than 600 entrepreneurs across Australia and New Zealand, run by a small team with a big calendar.
600+ Members across Australia and New Zealand. 100% Automated follow-up sequences. 50+ Advisory board sessions per month.
- Junior Community Rugby Festivals: Registration system
Community rugby festivals for junior teams, run across eight regions around New Zealand every season.
8 Regional festivals on one system. <3 min To complete a team registration. 4 Steps: Festival, Team, Contacts, Confirm.
- Pā Whakaoranga: Custom operations platform
A community service provider running multiple programmes for their whānau and wider community, now on one custom-built operational interface.
1 Custom-built interface. All Sessions, programmes, and community meetups planned from one place. AI Generated reports in plain language. Fund Applications from the data they already hold.
- Creator Army: Nurture Exclusion
0 Manual steps needed after purchase. 1 Webhook to trigger the whole chain.
- Burness Homes: Website
30+ Completed projects showcased. 0 Redesign needed when new builds land.
- Websites by Tuned Automation: Website portfolio
From the first meeting, Tuned brought clarity and momentum.
Working with Tuned felt like having an extension of our team.
Their ability to quickly identify bottlenecks, streamline processes, and implement smart automations has saved our team hours each week.
Services questions, answered
The questions every first conversation starts with, answered straight.
Book a 30-minute callWhat does business automation actually cost?
Every build is scoped and quoted as a fixed price up front, sized against the hours it hands back, and the five-minute diagnostic is the free first step. What we avoid is the other model: open-ended hourly work with no defined finish line.
What is an AI agent?
Software that does a job, not just a step: it reads the email, checks the calendar, drafts the reply and asks a human only when the call is not obvious. We build agents inside the tools you already use, scoped to specific jobs, with clear rules about what they may do on their own.
Which tools do you work with?
Airtable, Make, Zapier, Xero, HubSpot, Mailchimp, Google Workspace, OpenAI and Claude are the regulars, plus whatever your business already runs on. If it has an API, we can almost always wire it in.
Where are you based, and where do you work?
Tuned is a New Zealand company based in Ōtautahi Christchurch. The work itself is remote-first: systems get designed, built and supported for businesses anywhere.
Can you train our team to run this themselves?
Yes, and it is a service in its own right. Sessions run hands-on in your own tools, with the people who actually do the work, until the team can operate the system and extend it without us. That is the goal every engagement is pointed at: the capability stays in the business after we step back.
How is this different from hiring a developer?
A developer writes you custom code you then have to maintain. We build on platforms your team can see and change, so you are left with a system you own and understand, not a black box with one author.
Where should we start?
Take the diagnostic. Fifteen questions, five minutes, and it shows where automation would pay off first in your business. That report is a better first conversation than any sales call.
Let's build yours.
Tell us where the admin piles up, or take the five-minute diagnostic and see which of these services would pay off first. No obligation, just a conversation.