A 600-member community, run like it has a back office ten times the size.
Onboarding was manual. Staff were adding members to the community platform by hand, updating the same details across disconnected systems, and managing leads in several places at once.
Data was siloed, follow-up was inconsistent, and admin time was being consumed by work that should have been running itself.
What started as a few Airtable automations grew into a full operational rebuild. We migrated the business into HubSpot as the single source of truth for every member and lead, then connected the websites, forms, and a new community platform into one system that talks to itself.
On top of that foundation we built the operations layer: onboarding automations that add and update members without anyone touching a keyboard, attendance tracking for online sessions, sales follow-up workflows, and reminder sequences that run across the full calendar of events, sessions, and services.
New members land, get set up, and start receiving the right communications automatically.
Admin time on onboarding and member updates reduced by around 80 percent. Staff no longer add members by hand or chase the same details across platforms.
Follow-up went from inconsistent manual sends to automated sequences that reach every member, every time. Sales workflows and reminder sequences run across the full calendar without someone remembering to press send.
600+ members supported by a lean team, now focused on member experience instead of data entry.
Results
600+ members across Australia and New Zealand, run by a lean team with onboarding admin cut by around 80 percent and follow-up that reaches every member, every time.
In their words
“Tuned has been an absolute game-changer for our operations. Their ability to quickly identify bottlenecks, streamline processes, and implement smart automations has saved our team hours each week. They're proactive, efficient, and a true problem-solver. Highly recommend for any business serious about scaling smarter.”
