Reps miss the questions that matter.
One Life Club's sales team qualifies leads into members using a structured rubric: the Two Way Fit. In a live call, it is easy to lose track of which questions have been covered and which still need asking.
Without a system to track the conversation in real time, reps either rush past important questions or circle back awkwardly, and qualification becomes inconsistent.
- Qualifying questions skipped or repeated under pressure
- Missed
- Qualification depends on the rep, not the rubric
- Inconsistent