CRM systems NZ

A CRM tuned to how you actually work.

Custom CRM software for New Zealand businesses: contacts, pipeline, jobs and follow-ups in one system, kept up to date by automation instead of admin.

Most Kiwi businesses don't need more software. They need the tools they already pay for working as one system.

What you get

One CRM, everything connected.

A Tuned CRM pipeline dashboard

The core

A pipeline you can actually trust

Every enquiry from your website, inbox and ads lands in one pipeline on its own, with the next step already assigned. No copy-paste, no lead sitting in a drafts folder.

Automated follow-up

No lead goes quiet

Reminders, follow-ups and nurture emails send themselves. The CRM chases the lead so nobody has to remember to.

Connected

Talks to Xero, Gmail and your website

Quotes and invoices flow to Xero, email history attaches itself to the right contact, and website enquiries arrive as leads, not notifications.

A client operating system dashboard built by Tuned

Visibility

Dashboards that answer the Monday questions

What is the pipeline worth, which jobs are stalled, who needs a call today. One screen, current by itself, no report-building.

A custom CRM command centre built by Tuned

Yours

Built on your tools, owned by you

We build on platforms you already pay for, so there is no per-seat licence creeping up as you hire, and no lock-in to us.

How a build runs

From mess to system, in phases.

Phase 01

Map how the work actually flows

Before any build: where leads come from, where jobs stall, which spreadsheets are quietly load-bearing. The diagnostic does this in five minutes; a build starts with the deeper version.

  • Process audit
  • Tool stocktake
Mapping a business's systems

Phase 02

Design the pipeline and the data

Stages that match how you actually sell, fields that match what you actually need to know, and the automation map: what fires when, and who gets told.

  • Pipeline design
  • Data model
Designing a CRM pipeline

Phase 03

Build, connect, migrate

The system gets wired to your website, inbox and Xero, your existing contacts and history come across cleaned up, and the automations go live one at a time.

  • Integrations
  • Migration
  • Automations
The Tuned Agent Hub connecting tools

Phase 04

Handover, training, tuning

Your team learns the system on their own work, not a demo. Then it gets tuned against reality: the follow-up timing, the dashboard questions, the edge cases.

  • Training
  • Support
A finished system in a client's hands

Straight answer

Do you even need a custom CRM?

Honestly, maybe not. If an off-the-shelf CRM fits the way you sell, use it, and we will tell you so in the first conversation.

Custom earns its keep when your process does not fit the template: quoting lives in Xero, jobs live in a spreadsheet, comms live in Gmail, and every tool holds a different version of the truth. Off-the-shelf CRM software makes you work its way. A custom CRM system works yours.

It also changes the economics. Per-seat CRM subscriptions climb as you hire; a system built on tools you already pay for is yours, priced once, and shaped exactly to the work.

CRM questions, answered

The questions every CRM conversation starts with, answered straight.

Contact us

Ready for a CRM that runs itself?

Tell us how your business runs today, or take the five-minute diagnostic and see where a CRM would pay off first. No obligation, just a conversation.