Where it started
Content was the first gap
It started inside a small business, where every dollar had a job. So Taylor picked up a camera. Photography became video, and the systems thinking was there from the start.
About us
It started with content.
A camera, a small business, and one question that never went away: how do we make this more efficient?
Everything a business runs on, in one place. Automate the manual, keep the human where it counts, and hand people back the room to do the work that matters.
The story so far
Efficiency was never optional.
One no-code funnel
20x
growth in a client's online sales
Margins tightened, growth still came
The question
You have to work smarter
Small business means tight margins, and tight margins mean you can't just work harder. Every campaign, every website, every process got the same question.
The answer
Websites became systems
The answer kept getting better. Marketing became landing pages. Landing pages became websites. Websites became systems that ran on their own.
Ōtautahi
Causes worth the effort
Video landed Taylor at a kaupapa Māori agency in Ōtautahi, cutting footage for causes worth the effort. The way of working stuck.
What it became
One system became a studio.
01 · Compounding
Years of automation work, quietly compounding into Tuned
One system at a time, the efficiency question kept getting bigger answers. The early automations still run today.
02 · Then AI
It didn't change the mission, it widened it
AI let one operator take on the kind of work that used to need a team.
03 · Now
Less "build us a website", more "fix how we run"
The briefs sound different now. Tuned builds custom operating systems: a business's tools, strategy and direction in one place, at their fingertips.
Who runs it
The long way round.
Tuned is run by Taylor, and he came to automation without ever planning to.
A camera first, then a kaupapa Māori agency in Ōtautahi editing for causes that mattered. Marketing, ads, websites, then the systems underneath them. Somewhere along the way the work stopped being about content and became about how a business actually runs.
He builds the systems he wishes he'd had back when he was doing it all by hand. Ōtautahi based, kaupapa Māori in the way he works, and more interested in the problem than the pitch.
Integrate, Automate, Dominate
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